Google's New Ad Format: Consumer Surveys?

Yesterday Google launched a new program called Google Consumer Surveys - it is basically taking an expensive thing to do, market research surveys, and making it fast and cheap. Will it last - I am not sure, but it does look exciting at this point. How it works is simple. Business and organizations looking to get market research data go to this service, create a micro-survey and decide who they want it to go to, how many...

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Google: Want More Organic Traffic? Buy Search Ads

My title is a bit extreme in summarizing the research study Google published namedImpact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. In short, Google is saying that having search ads do help with incremental impressions and clicks on your organic search results. Google said, "on average, 50% of the ad clicks that occur with a top rank organic result are incremental." They also noticed in this study that...

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Google Analytics New Social Reports With $$$

A week ago Google announced on the Google Analytics blog a new set of reports named Social reports that enables webmasters and marketers bridge the gap between social media and how those convert to your business metrics, such as conversions, revenues and more. Google said the goal of these reports are three fold: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist...

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Google: New Top Level Domains (TLD) Will Not Help Rankings

Yesterday Google's Matt Cutts went out of his way todebunk a story in Marketing Magazine named New top-level domains to trump .com in Google search results. Adrian Kinderis CEO of ARI Registry Services made the claim as follows: Will a new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will. Wow! How can people spread such misinformation (I better be careful, I am sure I said things that weren't true as well). But seriously, this? I am glad Matt Cutts called him out. Matt...

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