Google's Panda Algorithm Now A Rolling Update?

Ever since Google released the Panda update in February, it has been known that Google carefully and manually pushed out updates to it on cycles that were often months apart.Back in May, Matt Cutts said that is how they did it for now. Much like theGoogle bomb algorithm.I am starting to believe that over the past couple weeks that Google has begun to either push the Panda updates out more aggressively on a manual basis or has set it to roam free on it's own - in the wild.Yes, I think that Panda is now a rolling update....

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Google Toolbar Does Not Support Firefox 5

Yesterday I wrote at Search Engine Land, After Six Years, Google Drops Support For Toolbar On Firefox.In my article, I stressed the fact that the Google Toolbar was first introduced for Firefox over six years ago. They have supported the browser for six plus years and with the introduction of Firefox 5, they have decided to no longer support the browser. Why? Theysaid "many features that were once offered by Google Toolbar for Firefox are now already built right into the browser," so why make it redundant.But then Danny came in...

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SEO Tools – The Indispensable Part of SEO

The process of Search Engine Marketing (SEM) involves very well executed and systematic analysis. Siteopsys is a product that offers over 20 proficient automated tools classified into 7 categories that help an Analyst, SEO Consultant, Webmaster, Website Developer, and/or a Website Owner to analyze a particular website for various SEO and website parameters.Following are the major aspects that are evaluated in the analysis course:•    Website...

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Methods To Improve Rankings in Local Search Results

There are situations when a webmaster wants to promote a website in a particular country or improve your rankings in a country-specific search engines. Some of the commonly used country-specific SEO methodologies are: 1.  Buy country specific Top Level Domain (TLD). For e.g. co.uk for UK,  .de for Germany2.  Host the website on server located in the country which you want to target3.  Select the country you want to target in Google Webmaster Tools4.  Use the language or spellings particular to that country5. ...

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Features of SEO Friendly Content Management System

Most of the websites nowadays are made with Content Management Systems (CMS) with database at the back-end. There are many CMS softwares available on the net and many of them are good from SEO perspective. However, when finding an ideal SEO-friendly CMS, look for the following features. Important Features·         SE readable navigation menu (or drop-downs) with no JavaScript links·         Static looking URLs free from parameters and Session IDs·        ...

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Meet the family: Meta name= “robots”

I offered you so many things to eat – PR Bar, optimizer beer, Energy drinks and what not. But did you ever wonder, what do Search Engine bots eat? Yes they love eating fresh content & HTML on your website; but there are few things on your website, that you never want to feed bots with like – flash, silly javascripts, duplicate content, affiliate links (that pass link juice) etc. So how do you stop these dumb bots – Simple, by defining...

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The SEO war of redirects: 301 vs 302 vs meta-refresh tag

With this post, let’s discuss the much talked about 301 vs 302 vs Meta-refresh tags to understand which one in the most ideal one to use from the Search Engine Optimization point of view and in which situation? First, let’s have a look oni this small cartoon I’ve made for a general idea about redirects, then we will go into details so that the whole information is easy for you to digest 301 Redirects 301 redirect is undoubtedly the...

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The dilemma of Page Rank Sculpting, follow or nofollow

While every one around the SEO corner is busy hoarding the page rank of their site using nofollow attribute in quest to rank the important pages of a website, I am quite sure this practice (page rank sculpting) is just an accident waiting to happen as webmasters will abuse it up to an extent that Google will do what they have done to ‘keyword meta tag’ – start ignoring it. After the public announcements andclaims done by Rand Fishkin, Stephen...

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Power feast: 31 most basic SEO factors you can’t afford to overlook

In the dynamic world of SEO, where there are so many small and big things that contribute to your website’s Search Engine friendliness, it is so easy for even professional SEOs to miss out on few of the factors. So as to make sure that there is less SEO skipping and your website is fulfilling Search Engine’s basic requirements, I have compiled a really simple and most basic SEO checklist that will help you to be a little more...

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Let’s get it right: 11 most essential design principles

Looking back at the past RedAlkemi blog posts, I think we have talked enough about SEO/SEM and I feel obligated to deviate to some thing that excites me as much as SEO does – Website Design. I understand how frustrating it can be for a website designer to limit his creative ability to create a website from search engine point of view. And likewise, it can be a real nightmare for an SEO, to optimize a website that is poorly designed and...

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Try these 4 useful tips and optimize your website locally

Are you aware that ‘nearly 40% of all search queries have some sort of local intent’? And most of the people (as much as 70%) Google or Yahoo before consulting their local classifieds or yellow pages. With this blog post I would like to throw light on some really useful tips on how to optimize your website copy for local search (Google and Yahoo maps to be precise) -Know your place When I say ‘know your place’, I actually mean geography. You should...

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Link Building from a different perspective: Let’s do it naturally !

Even after all that buzz and rumors about Google ignoring paid links, link building is still the single most important part of achieving high ranking on any Search Engine. With this post, I would like to feature some comparatively unconventional (yet highly effective) ways to garner high quality back links for your website.Look who’s linking ? Get ready for surprises. Just enter the search parameter: “name” -linkdomain:name.com (in case of RedAlkemi...

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Time & Effort distribution to reap maximum out of your Internet Marketing Strategy

RedAlkemi being one of the most comprehensive Online Marketing Solution provider, it is our cyber-duty to suggest website owners and development teams; how to ideally distribute their valuable time (in%) & efforts to reap maximum out of your Internet Marketing Strategy. Each of the six activities above mentioned focus on how to grow the Popularity, Quality & Profitability for any kind of Internet Marketing venture like Blogs,Informative...

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Bait strategies to get the right kind of fish (links)

Link Baiting is an old and a popular term that is used for content that gets relevant websites in your sphere to automatically link to your website without you asking for a link. This is often mistaken as a part of viral marketing as it normally does not promote exposure or branding. There are several ways of creating link baits which are mentioned below – a) Good content hooks: Good content with catchy title: write focused content important to your business and use catchy titles. If you have a good title, then you have won half the battle of...

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