The process of Search Engine Marketing (SEM) involves very well executed and systematic analysis. Siteopsys is a product that offers over 20 proficient automated tools classified into 7 categories that help an Analyst, SEO Consultant, Webmaster, Website Developer, and/or a Website Owner to analyze a particular website for various SEO and website parameters.
Following are the major aspects that are evaluated in the analysis course:
• Website Evaluation 
Evaluation of website parameters like content, sitemaps, server response, etc., which help in knowing the intricate details, that ultimately help in the optimization process
Evaluation of website parameters like content, sitemaps, server response, etc., which help in knowing the intricate details, that ultimately help in the optimization process
• SEO Evaluation
Evaluation of webpage / website parameters that are directly related to optimization, like – search engine rankings, indexed pages, HTML Markup, Meta Tags, etc.
Evaluation of webpage / website parameters that are directly related to optimization, like – search engine rankings, indexed pages, HTML Markup, Meta Tags, etc.
• Link Evaluation
Evaluation of links’ parameters to know what kind of links exist (in terms of both quality and quantity); and gauging what kind of efforts are required in the next stage
Evaluation of links’ parameters to know what kind of links exist (in terms of both quality and quantity); and gauging what kind of efforts are required in the next stage
• Keyword Analysis
Analysis involves evaluation of various parameters of keywords, including choosing the ones that have greatest tendency to bring out maximum ROI (Return On Investment)
Analysis involves evaluation of various parameters of keywords, including choosing the ones that have greatest tendency to bring out maximum ROI (Return On Investment)
• Competition Evaluation
Evaluation of direct industry competition online as well as indirect competition – competitors implementing marketing campaigns targeting similar audience as that of the industry segment, for which the marketing process is being executed
Evaluation of direct industry competition online as well as indirect competition – competitors implementing marketing campaigns targeting similar audience as that of the industry segment, for which the marketing process is being executed
• System Administration
System administration analysis involves checking of parameters that help ascertain current position of an online business / product / website. This information includes evaluation of factors, which ultimately help a website administrator to maximize the output.
System administration analysis involves checking of parameters that help ascertain current position of an online business / product / website. This information includes evaluation of factors, which ultimately help a website administrator to maximize the output.
• Data Mining
Extraction of relevant information / data that can directly or indirectly assist in online marketing analysis and execution
Extraction of relevant information / data that can directly or indirectly assist in online marketing analysis and execution
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